Of course I completely agree, which I hope I made clear in the conclusion to this article--the abusers are 100% responsible for their actions. No one should get so worked up about a sporting event that they hurt someone else. Inexcusable.

But with Tubi (or the person who pitched the ad, and the one who greenlit it), it's like poking a bear. They knew this would cause "drama" in superfan homes; that's undeniably why they did it. They must have known that the kind of "drama" would turn violent in at least some households, meaning that someone greenlit the idea that it was okay to let some women/children get hurt in order to advertise their product. The amount of research that goes into this stuff is extensive; there must have been a 'human cost' calculation involved. This makes them partially to blame, in my book, in the same way I blame Fox News pundits for January 6th alongside the actual rioters. Just because Tubi execs weren't the ones punching walls or wives doesn't make them innocent in this. Someone decided that a few black eyes were worth it, and I find that despicable.